Every SaaS visitor deserves a live demo.
Most SaaS sites lose 60-80% of visitors before anyone ever sees the product. We're building iraa.ai to fix that — an AI demo agent that gives every visitor a live, guided product walkthrough, in one conversation.
Why now
Two shifts arrived at the same time. Frontier models can reason about a product's real UI, narrate it, and operate it on a visitor's behalf. And the agentic web is becoming how software is discovered: AI agents are starting to shop, evaluate, and integrate SaaS on behalf of their users.
Together, those two shifts mean the next generation of SaaS won't be marketed with screenshots and recorded tours. It will be experienced live, by visitors and by other agents. We're building the infrastructure for that.
iraa.ai installs in two lines of code. It learns your product from your real UI (no scripting), gives every visitor a guided demo answering their questions, navigating your real product, and capturing the lead — all in one conversation. We expose the same demo engine over MCP, so AI agents can invoke a demo too.
Founders
We are a brothers + spouse team — Meghal and Ujjwal are brothers; Khushi is Meghal's wife. We've worked together on product since long before iraa.ai existed.
Meghal Agrawal
CEO & Engineering Lead
Builds the platform end-to-end — agent orchestration, the multi-agent system, the widget runtime, and the developer surface. Previously shipped production AI systems for SaaS workflows.
Ujjwal Agrawal
Engineering & Design
Owns the visitor experience — the chat UX, the in-product navigation overlay, and the dashboard surfaces customers spend the most time in. Designs and builds the parts visitors and operators see.
Khushi Agrawal
GTM & Customer
Leads go-to-market, customer onboarding, and the design partner program. Makes sure every SaaS team that ships iraa.ai goes from install to live demo with a real visitor on the same call.
Want to talk to us?
We're looking for design partners — SaaS teams that want to be the first to ship a live AI demo on their site. We work hands-on with the first cohort.